From a societal point of view, marketing provides the hyperlink involving a society’s material requirements and its economic patterns of response. The SIVA Model delivers a demand/buyer-centric option to the effectively-known 4Ps provide side model (product, value, placement, promotion) of marketing management. In this context, marketing requires location between businesses or organizations The solution focus lies on industrial goods or capital goods rather than consumer items or end merchandise. Nevertheless, in current years, service marketing has widened the domains to be regarded as, contributing to the 7P’s of marketing in total.

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