MS In Marketing

Our MSc will give you an in-depth know-how of marketing from each an academic and practitioner’s point of view, enabling you to address marketing challenges in essential and creative approaches. The SIVA Model supplies a demand/consumer-centric alternative to the properly-identified 4Ps provide side model (solution, price tag, placement, promotion) of marketing management. In this context, marketing takes spot amongst businesses or organizations The item focus lies on industrial goods or capital goods rather than customer items or finish solutions. Nevertheless, in current years, service marketing has widened the domains to be deemed, contributing to the 7P’s of marketing in total.

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