StalkBuyLove, an on-line retail business founded by Europe primarily based experts in the style market, delivers chic and trendy apparel suited to the tastes of each style forward lady at addictive prices. Earlier this week, Blackhawk Engagement Options released a report known as How Girls Shop: Shopping Habits of American Women” that summarizes the findings from two studies — one particular (performed in April 2015) that analyzed the common shopping behavior of U.S. girls and the other (performed in October 2015) that focused on U.S. women’s app and gift card preferences.
As the tongue-in-cheek title of this story suggests (and truly, it’s slightly paraphrased: the genuine meme – getting entered the zeitgeist with an early-career Dave Chappelle playing the meta part of an unoriginal standup comedian in The Nutty Professor” – spells the final word as Shoppin’” ), the notion of all females being shopping fanatics is a stereotype at least as old as retail itself.
Forty-5 % of ladies in the Blackhawk study had purchased on the web and picked up in-retailer at least as soon as in the last six months, and that number jumps considerably when the prospective for more savings or convenience is introduced (to 88 percent if ladies could save $10 on a $50 obtain, and to 80 % if an item could be picked up 3 days earlier).
From a strictly business point of view, a single of the a lot of possible dangers in the practice of subconsciously accepting such a cliché as reality, to one degree or a further, is that it may compel (probably less forward-thinking) retailers to presume that members of the fairer sex are going to pay a visit to their retailers with tiny to no effort on their element, and consequently there is tiny to no effort necessary on their component to get ladies to – nor hold them coming back to – their enterprises.
To wit, a lot of merchants may possibly not actually recognize just how a great deal energy ladies hold with regards to their shopping habits that essentially assist to continually shape and evolve the consumer retail landscape … and to ignore these specifics – and thus not respond proactively to them – is to do their personal income prospective a disservice.